Dr Timor Kadir Mirada-Medical, UK |
An application, an algorithm and a 510k: recipes for clinical adoption and commercialisation |
The application of new technology in the clinic typically proceeds via commercial entities. Mirada was one of the early pioneers of the commercial exploitation of deformable registration technology and through its many guises has been involved in the development of dozens products involving registration and related medical vision technologies. In this talk, I will describe examples of this transfer process for a number of clinical applications involving registration technology in diagnostics radiology, nuclear medicine and radiation oncology. I will describe the process from a number of different perspectives starting from the clinical utility and ending in the commercial product but traversing validation, patents, regulatory approval and business cases. In particular, I'll try to highlight what I believe were the real drivers of clinical adoption and hence commercial success.